About


Opening image no wordsThe mission of 1st Choice College Counseling is to provide comprehensive, individualized college admissions consulting for high school students in the greater Richmond area.

College admissions can be confusing and stressful, but Dr. Rachel S. Loving, Owner/Director of 1st Choice College Counseling, has made it her goal to help families plan and execute an organized, proactive approach to this important milestone. Click Staff to read more about Dr. Loving’s experience and qualifications.

Services include, but are not limited to, college matching (i.e., discussion of college “fit” based on students’ needs and goals), application assistance, academic advising, career/major exploration, and essay critiques. These services are designed to supplement those provided by high school counselors by offering unlimited one-on-one interaction with a licensed, experienced counselor. College counseling with Dr. Loving is also a great fit for prospective transfer students who are applying to college without the support of a traditional high school counselor.

Dr. Loving’s passion is working with students of all ability levels and circumstances, and she strives to deliver quality, personalized college admissions services to her clients. She founded 1st Choice College Counseling in 2009 with this goal in mind.